I had the pleasure to work with WOW Branding on the concept development for Canem’s new brand. Canem has been at the forefront of innovative electrical contracting in Canada for over 50 years. Its new brand gave a nod to the past while embracing the future of Building Performance.
WOW’s thorough brand strategy work was invaluable for developing a successful design concept that visualized the company’s ability to connect services, people and products in order to create something larger.
Initial logo concept. See the final version
Will Johnson, Creative Director