The Morality of Manipulation

The Morality of Manipulation

Conceptualizing and building a behavior-changing product costs plenty of blood, sweat and tears. The ever looming vision of fame and fortune might render this worthwhile, but before we embark on our journey, we have the moral responsibility to ask ourselves, “Is changing user behavior in this way worthwhile?”. Nir Eyal, author of “Hooked – how to build habit-forming products” has boiled it down to one must-read article.