Dear Client,

This page is for you. In order to make your branding or digital project unfold in a breeze, I put together this collection of online articles. They will shed some light on the design process, help you  communicate with your designer and get you in touch with other relevant resources for your endeavor. Happy reading!

If you would like to suggest an addition to this page, please email me.



I can’t seem to stress too much how heavily designs (be it websites or print materials) depend on professional imagery that conveys a very specific atmosphere or message. However, not every client is willing or able to afford a professional photographer or illustrator. Stock images are certainly an option, but one that should be explored carefully and with the awareness of its traps and pitfalls. 52 weeks of UX features a nice little article on this topic.

the power of VISUAL Hierarchy

Why are some designs so easy on the eye (and brain), while others are painful and confusing to look at? I personally believe visual hierarchy is a designer’s most powerful tool to communicate a client’s message clearly. Read 52 Weeks of UX’s article on the topic and make sure to also read the following article on visual weight.

Posted In: Web Design, Print Design

Product Photography

If you sell a product, professional photography is the key to reach your market and create a brand that rocks your buyer’s world. Vancouver-based design studio Also Known As has written a comprehensive article on how to choose the right photography style for your product and gathered some inspirational examples.


Forget trying to squeeze all important information above “the fold” of your homepage. While users weren’t used to scrolling down a page to scan information a couple of years ago, the rise of mobile devices has trained them to do just that. Need proof? Read this.

Posted In: Web Design

Find the right (web) designer

Finding the right designer for your project can be a time-consuming and sometimes frustrating tasks. There are so many online portfolios and options out there, it’s overwhelming. Folyo has written a pretty good post on what topics are important when looking for a (web) designer, with a quick and handy checklist for each one.

Make web fonts fun

Fonts look different in Photoshop (your web designers tool of choice) than in web browsers. As a result, designers often give programmers a headache by asking them to set the font styles on your website exactly the way they intended them to look like. Typecast is a genius little tool that enables designers to set the styles directly in the browser and then send the automatically generated CSS code to their programmer. No more surprises, no more headaches.

An egg that Tracks User Behaviour

How can you not be delighted with a web tool called Crazy Egg? Besides its memorable name, it’s a handy tool to find out how people behave on your site and how to optimize your site’s structure and design.

Simplicity equals clarity

I firmly believe in simplicity. It’s a sign of knowledge. Knowing your product, your business, your brand. It is and enables direct and unclouded communication with your audience. Joshua Brewer has put this into words better than I ever could.


Designers talk about “whitespace” with gleaming eyes, while you wonder why your designer is so obsessed with emptiness! Here is what whitespace can do for your business.