Dear Client,

This page is for you. In order to make your branding or digital project unfold in a breeze, I put together this collection of online articles. They will shed some light on the design process, help you  communicate with your designer and get you in touch with other relevant resources for your endeavor. Happy reading!

If you would like to suggest an addition to this page, please email me.



I can’t seem to stress too much how heavily designs (be it websites or print materials) depend on professional imagery that conveys a very specific atmosphere or message. However, not every client is willing or able to afford a professional photographer or illustrator. Stock images are certainly an option, but one that should be explored carefully and with the awareness of its traps and pitfalls. 52 weeks of UX features a nice little article on this topic.

the power of VISUAL Hierarchy

Why are some designs so easy on the eye (and brain), while others are painful and confusing to look at? I personally believe visual hierarchy is a designer’s most powerful tool to communicate a client’s message clearly. Read 52 Weeks of UX’s article on the topic and make sure to also read the following article on visual weight.

Posted In: Web Design, Print Design

Product Photography

If you sell a product, professional photography is the key to reach your market and create a brand that rocks your buyer’s world. Vancouver-based design studio Also Known As has written a comprehensive article on how to choose the right photography style for your product and gathered some inspirational examples.

Proof it right

Before your print project hits the press, your printer will send you a proof that you need to sign in order to move forward. Checking that proof properly can potentially save you a lot of headaches and reprinting costs. Here’s how you properly proof.

Simplicity equals clarity

I firmly believe in simplicity. It’s a sign of knowledge. Knowing your product, your business, your brand. It is and enables direct and unclouded communication with your audience. Joshua Brewer has put this into words better than I ever could.


Designers talk about “whitespace” with gleaming eyes, while you wonder why your designer is so obsessed with emptiness! Here is what whitespace can do for your business.

Process vs. Spot

When designing for print, at some point you will need to decide on the printing process that should be used for the project. Your designer will ask “process or spot colors”? Prep yourself for this question by reading CutPasteAndPrint’s excellent post on the topic.